Branding
The brand strategy was then translated into a visual identity – logo design, colours, fonts and images. The aim was to create a memorable, timeless, and appealing design that reflects Dr. Sarah's happy and confident personality, resonating with the target audience.
Logo Story
The logo for The Face MD features a line drawing of a pine tree. In Native American culture, particularly within the Squamish community, pine trees symbolize wisdom and longevity. These qualities perfectly align with the values and ethos of The Face MD, underscoring Dr. Sarah’s commitment to enduring beauty and expert care.
Together with the sun, representing life, energy, positivity, clarity, and confidence. This element ties together The Face MD’s mission to empower clients with radiant and vibrant results.
The Face MD Brand Style Guide