Services: SIGNATURE BRAND SUITE
Industry: Cosmetic Injections

About The Face MD
The Face MD, where advanced medical expertise meets personalized care. Based in Squamish B.C., Dr. Sarah Hodges combines the latest advancements in cosmetic and medical treatments with a compassionate approach. Offering a range of services, from non-surgical facelifts and injectables to personalized skincare regimens, all designed to help you look and feel your best.

By understanding your goals and developing customized treatment plans, she ensures results that are natural and rejuvenating.

Mission Statement
At The Face MD, Dr. Sarah’s mission is to enhance natural beauty with expert, personalized care. She is dedicated to providing state-of-the-art facial aesthetic treatments that deliver fresh, not fake, results. Sarah wants clients to walk away feeling happy and confident.

Core Values
Artistry | Excellence | Positivity | Inclusivity

Branding
The brand strategy was then translated into a visual identity – logo design, colours, fonts and images. The aim was to create a memorable, timeless, and appealing design that reflects Dr. Sarah's happy and confident personality, resonating with the target audience.

Logo Story
The logo for The Face MD features a line drawing of a pine tree. In Native American culture, particularly within the Squamish community, pine trees symbolize wisdom and longevity. These qualities perfectly align with the values and ethos of The Face MD, underscoring Dr. Sarah’s commitment to enduring beauty and expert care.

Together with the sun, representing life, energy, positivity, clarity, and confidence. This element ties together The Face MD’s mission to empower clients with radiant and vibrant results.

The Face MD Brand Style Guide